Louis Vuitton Opens a Store in Rome with a Theatre to Support Italian Film Industry
Louis Vuitton is not just a fashion or a luxury brand but a true corporate citizen with concerns for all art forms. Being in the fashion industry they obviously support the training and development of fashion designers but they don’t restrict themselves to just one industry. Being a lifestyle brand they have a wide ranging interest in other art forms. They have recently opened a new Maison flagship store within the former Etoile, Rome’s first cinema. It is their way of supporting the Italian film industry. The new flagship store includes a library and a screening room. It is part of the brand’s ongoing program to support different art forms. It is their way of fulfilling their social responsibility. There are several other luxury brands who have undertaken activities surrounding films. Brands like Lady Dior, Longchamp, Cartier and Calvin Klien have created web series, music videos and short films as their contribution to films and the film industry. However Louis Vuitton...