Gucci Joins Safilo to Present a Collection of Sustainable Sunglasses
Luxury can be sustainable and need not be a burden on the environment. Gucci , one of the world’s leading luxury brands had way back in 2004 voluntarily initiated a Corporate Social Responsibility (SA 8000) certification process for its entire production cycle. Rossella Ravagli, Gucci’s corporate social responsibility manager believes that since 1921 Gucci has been about quality, but nowadays quality goes hand in hand with sustainability. They are now collaborating with Safilo who are worldwide leader in the premium eyewear segment and produce some of the most expensive sunglasses in the world. Together they have launched a collection of sustainable models of sunglasses. Last year in August Gucci and Safilo together introduced four models made from acetate containing a high percentage of material from natural origins. Another range of sunglasses called the Gucci Eyeweb collection was also released. Aimed at a young and dynamic clientele, the collection includes t...