Hermès Moves into Luxury Real Estate by Decorating an Apartment in Singapore
Luxury real estate has to project its exclusivity to appeal to the millionaires and billionaires who can afford them. In an uncertain economic environment it becomes doubly important for a property to stand out to gain the interest of the potential buyers. In order to create a fashionable differentiator the developers are increasingly teaming up with fashion houses and designers to give their property that exclusive luxurious look. We have earlier talked about the Bottega Veneta hotel suites at Park Hyatt Chicago and the “Milano Residences” Versace homes in the Philippines. These are both successful projects that have given the trend a boost as it is a win-win situation for both the fashion house as well as the real estate developer. Another high profile project in Asia is taking the trend forward. The luxury fashion house to step into the luxury real estate sector is none other than Hermes . The project is the Marq on Paterson Hill in Singapore, a priva...