Paying Celebrities to Attend Fashion Shows is Becoming the Norm
The Chanel fashion show at the Paris fashion Week this year was covered widely by the media and a lot of pictures of the event were splashed as Katy Perry with bright blue hair attended the show, strategically seated in the front row. The mere presence of the pop star guaranteed the brand global headlines irrespective of the collection on display. It is an open secret of the industry that fashion houses and luxury brands pay celebrities to attend their shows. The matter broke out in the open when Nicole Farhi, a London based designer spoke strongly against the practice calling it abominable. Nicole feels the practice is unprofessional and she has never indulged in it. It diverts the attention from the main things, the clothes as the reports after the show don’t talk about the clothes but the celebrity who was paid to sit in the show. However the practice has been going on for many years now and a celebrity of Rihanna’s standing commands as much as £60,000 for attending a...