Alpha: The Glenlivet’s Mysterious New Single Malt Whiskey
The Glenlivet is launching a mysterious new single malt whiskey
christened Alpha. I say mysterious because the manufacturers have
revealed no cask information, age or tasting notes. Those interested
will have to decipher its secrets by triumphing in a series of online
challenges. Packaged in a sleek black bottle, nothing is given away
until the whiskey is poured. Only 3,350 bottles have been manufactured
by Master Distiller Alan Winchester at The Glenlivet Distillery located
in Speyside. Their distillery is already known for its exceptional
offerings and we are sure this one won’t disappoint either.
The online challenges will engage each sense be it look, smell or
taste with the help of a number of digital interactive tools. Alan
Winchester feels that this task will make people better appreciate its
flavour and expand their understanding of the complexity of this single
malt whiskey. An online community will be created where the Master
Distiller himself will offer clues and answer queries about his
creation. The challenge can be undertaken and shared on The Glenlivet
website and Facebook for a six week period. All the secrets regarding
the flavor, age etc will be revealed at the end of this period.
The Glenlivet Alpha will be available from May 8th onward for £95.
Its selected retailers include the Whisky Shop, The Whisky Exchange, and
Master of Malt. The sense challenge will be live on The Glenlivet
website and Facebook from May 7th onward. The identity of the Glenlivet
Alpha will be revealed through a video on their website on May 10th.
Glenlivet is the No.2 single malt whisky in the world and No.1 in the
US. It has been crafted in the Livet Valley ever since 1824. The
distillery was set up by George Smith and had a fan following that
included King George IV and Charles Dickens.