Luxury Lifestyle, Design & Architecture blog

    Fendi has unveiled its newly restored Palazzo Fendi in the heart of Rome. The Italian luxury brand store was restored to woo the richest shoppers of Europe as well as the wealthiest shopper’s across the world. The hotel which also stands as flagship store of Fendi’s offer more than just world class, fashionable products to their loyal and potential new customers but also an adventure of a lifetime. Fendi is following the strategy of Louis Vuitton, another luxury brand in which they are making the wealthiest shoppers feel even more special by giving them exclusivity. The luxury brand industry is slowing down so it is becoming a challenge for luxury labels to stay on the top. Fendi is looking at Canada and Australia as potential new markets as China’s demand for luxury brands slowed down. They are tapping the online market, targeting Japan and several countries and looking to change the price policy for their products by charging online customers the same price as i...

 One of the most renowned Italian luxury car manufacturer, Maserati, has now collaborated with the globally cherished Italian fashion house, Fendi, to bring the jaw dropping 2011 Maserati GranCabrio Fendi to the 2011 Frankfurt Auto Show (IAA 2011) .  This splendid vehicle is befitting testament to the creative genius of Silvia Venturini Fendi, who has designed this vehicle and given the eye popping looks that have mesmerized attendees at the event. The Maserati GranCabrio Fendi represents the perfect combination of two of the masters of their fields and the vehicle provides an aura of symmetrical ballet between technology and craftsmanship.  This magnificent vehicles has been designed and developed at Maserati headquarters in Modena and the car itself has been given a stunning cover that carries a ton-sur-ton double F logo.    One of the most striking elements of the 2011 Maserati GranCabrio Fendi is the vehicle’s gorgeous paint job, which is ...

The year gone by has been a good year for the fashion and luxury industry. Practically all the major global brands recorded healthy growth and have sustained the momentum this year.  But there have been subtle changes in the consumer behavior and his attitude. America and Europe disapprove of conspicuous consumption. Flaunting is not considered cool anymore. There is a growing concern about the origin of a product. The awareness about the impact of a luxury product on the environment has increased. The focus is more on craftsmanship. The appreciation for the skills involved in the creation of a product is much higher today. Anything mass produced becomes cheap. The world today is flooded with mass produced goods. Bespoke attention to individuality has become the ultimate luxury. The 2011 Brand Report released by the global research agency Millward Brown reveals some encouraging trend. Apparel industry increased its sales by 10%.  The luxury industry was even...