Fendi Unveils Restored Palace at The Heart of Rome

Fendi has unveiled its newly restored Palazzo Fendi in the heart of Rome. The Italian luxury brand store was restored to woo the richest shoppers of Europe as well as the wealthiest shopper’s across the world. The hotel which also stands as flagship store of Fendi’s offer more than just world class, fashionable products to their loyal and potential new customers but also an adventure of a lifetime. Fendi is following the strategy of Louis Vuitton, another luxury brand in which they are making the wealthiest shoppers feel even more special by giving them exclusivity. The luxury brand industry is slowing down so it is becoming a challenge for luxury labels to stay on the top. Fendi is looking at Canada and Australia as potential new markets as China’s demand for luxury brands slowed down. They are tapping the online market, targeting Japan and several countries and looking to change the price policy for their products by charging online customers the same price as i...