Dior Launches a Blog like Online Magazine
Dior has become terribly confident about its presence on the web world as it has acquired almost seven million fans on Facebook. Encouraged by the large online fan base the French fashion house has put in a lot of time, money and energy in creating an online magazine with an aim of keeping loyalists informed about the goings on at the fashion house. The Dior Mag will be updated almost on a daily basis. The content focused on the activities at the famed house will generally be soft in tone and nature. You can’t really expect to see a story about how and who they are getting as replacement for John Galliano . The live streams of their shows during Paris Fashion Week will be a major highlight. There will be editorial content on where the house sources the raw materials for its fragrances. The editor-in-chief of the magazine is anonymous and is overseen by the marketing team. In short the marketing department will have editorial control of the magazine. This is where th...