A Fleet of Golden Mercedes Benz Ferries Guests at Cannes Film Festival
Cannes Film Festival is perhaps the most popular festival of its kind. With a high concentration of celebrities and the movie stars it attracts 24×7 media attention. It has become a platform from where one can highlight and showcase new high end products. The luxury car makers also seem to have jumped on the Cannes bandwagon. Last year, at Cannes one could see Maybach embellished with diamonds and this year Mercedes Benz has brought in cars that are covered in gold. The golden wrap job will appeal a lot to the affluent customers from the Arab world who like everything made or covered in gold. It is the luxury car maker’s way of celebrating the awarding of the 65th Palme d’Or (Golden Palm). The golden Mercedes Benz, and there is an entire fleet of them operating in Cannes, is being used to shuttle guests who are mostly celebrities and stars. A future model of the car, a 2013 Mercedes-Benz SL65 AMG has also been covered in gold and brought into Cannes f...