LVMH Launches White 1921, a Boutique Hotel in Saint Tropez
What is it about hotels that is attracting the fashion houses and luxury brands. Probably they like the opportunity it offers of connecting directly with their potential customers. You can understand your customer better when he is staying with you than when he just visits your store. So now Louis Vuitton Moët Hennessy (LVMH) has launched its own boutique hotel at Saint Tropez. It is a small, cozy and warm hotel that is sure to give you a taste of the brand Louis Vuitton. The hotel has been named White 1921 and has been designed by Jean-Michel Wilmotte. 1921 was the Best Year for White Wines Located on Place des Lices, the boutique hotel has been designed as an eight room inn. The hotel has been planned as a seasonal facility that will remain open through October 7 only. The highlight and a key attraction of the new hotel is its garden bar. It can seat 82 guests at a time as it expects to attract guests from other hotels also. The hotel will be operated b...