Audi Digital Showroom Opens In London
Audi has launched Audi City – a new digital showroom based in London that allows customers to browse the company’s range electronically. Potential customers are greeted by three huge screens, each consisting of nine 72-inch panels that have been dubbed as ‘power walls’ by Audi. Any Audi model can be selected and once loaded up on screen at its true-to-life scale, the customer can choose their desired colour and trim and then watch it drive, in its virtual form, on the big screen. The specific engine noise for that car is even piped into the room via overhead speakers to round off the experience. The acoustic system in the shop ensures that sound is individual to the selected car and that it is audible only to that particular customer showing interest in the car. The company has digitized all engine sounds including opening and shutting of each Audi car door to give customers an authentic experience. Downstairs in the customisation room, customers sit at futuristic wh...