Fitbit acquires the Vector smartwatch startup, as the wearable giant continues its roll-up
Well this is a relatively fast exit. In March last year a brand new smartwatch brand appeared, hoping to offer something different. Combining the incredible engineering talent in Central Europe’s Romania with the business smarts of London and former executives from Citizen watches, the Vector startup carved out a very credible slot in the “affordable luxury” smartwatch sector. Only a year later, Vector has been acquired for an undisclosed price by global wearable giant Fitbit. Founder and CTO Andrei Pitis confirmed to TechCrunch that the company was acquired for its software platform and design team. This does not, however, signal a move into the luxury smartwatch sector by Fitbit. What is does confirm is that Fitbit is continuing its roll-up of talent associated with watches, wearables and fitness devices. In November, Fitbit acquired a pioneer in the smartwatch space, Pebble, with all its engineering talent being sucked into Fitbit. The same fate now awaits Vector, which raised o